By now, BMW’s Frozen limited-edition M3 and their matte-finished paint should no longer be new in concept—the company has churned out several variations of this theme for years. (Remember the 2011 M3 Frozen Gray edition, the Frozen Black edition from the same year, last year’s Competition Edition Frozen Silver M3, and the U.K.-market M3 Performance edition?) BMW has re-released its Frozen Limited Edition M3 for 2013, but has bucked its previous habit of offering just a single matte color for a new tack of offering three matte colors. Please, attempt to curb your enthusiasm for the moment. Okay, even if the mere addition of two previously unavailable colors to an aging model isn’t all that interesting, old or not, the M3 coupe is very interesting, so we figured we’d share the news.
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